Chiropractic treatment is known by many, to reduce pain in the body, as well as increase range of motion. However, in the recent past, this alternative treatment method has also been used successfully by chiropractors to help victims of auto accidents, who sustained injuries. This has led to an increase in the number of chiropractors specializing in auto accidents, thereby making the field very competitive.
Therefore, in order to stay ahead of this competition and attract patients to your service, it is important that you make use of certain techniques. The following are innovative ways to market your auto accident chiropractic service, to remain competitive in the industry.
- Online Auto Accident Marketing
A highly ranked website is one of the best techniques you can employ to market your auto accident chiropractic service. If your website is highly ranked for search engine terms like auto accidents, whiplash, personal injury and so on, it can lead to more organic traffic to your website. Furthermore, the organic traffic generated can, in turn, be converted to actual, paying clients, if your website is attractive and compelling.
- Auto Accident Attorney Relationships
You can also market your chiropractic service by building and maintaining a relationship with auto accident or personal injury (PI) attorneys. Auto accident attorneys are usually the first point of contact in most auto accident cases, thus making them the best people to get you, new patients. In fact, just one auto accident attorney is more than enough to help market your service.
- Local Hospitals
Another way to market your chiropractic service is by having a great working relationship with your local hospitals. Although most auto accident cases are typically directed to hospitals nearby, the truth is that many doctors do not attend to them. Rather, they refer to such cases out, and if you have a good relationship with your hospital, patients might be referred to your service. However, your service may need to be integrated with a medical practice for patients to be referred to you.
- Insurance Agent Referrals
This is a means of chiropractic service marketing which is often overlooked but can be quite resourceful. Most times, people involved in auto accidents usually do not know how to proceed, so they call their insurance agents for help. By establishing a referral system with local insurance agents, you can drive a great number of such clients to your service. You can go a step further to provide them with some incentives if they are affiliated with other chiropractic services.
- Active Patients Referrals
The average person has at least seven people they are in close contact with, including family and friends. You can leverage this opportunity by creating a referral system whereby your established patients can help put the word out for a little reward. The more your service is recommended to others, the more visibility and clients it gets. Alternatively, you can just allow the great services you offer speak for you when family and friends of your patients witness your expertise.
Staying relevant in the world of auto accident chiropractic medicine can be tough, especially as there are so many services out there. However, by employing any of the marketing strategies explained above, you can stay ahead of the competition, as well as attract new clients to your service.
Take your marketing to the next step
Looking to step your marketing game up? CobiMedia has a plan of action on how we are going to strategize your marketing. We have years of experience with innovative marketing techniques with chiropractors and we would like to help you. Contact us today!